Am sitting in the Best Western Hotel in Cairns, enjoying the 30 degree temperatures and sipping on a cold beer, reminising about the great people I have met in Cooktown, Queensland, Australia. It is an idylic, sleepy and relaxing town which I found extremely welcoming. I have been there since last Saturday, at Pam's Place, with some the great hosts Scott and Ardy.
The area is fantastic ... I managed to exlpore a few of Cooktowns key attractions when time allowed ... Grassy Hill, the Cooktown Museum, Finch Bay, the Powerhouse and Botanical Gardens.
However, it wasn't all play. I was there to deliver a three day workshop on internet and social media marketing campaigns for the tourism operators in the region. It didn't even feel like work. A great bunch of people, a topic that I am passionate about, and a feeling that some real and tangible benefits will be the key result for the attendees. A genuine level of excitement from those who particpated in the workshops was to be visibly seen, as the workshops focused on practical applications of key website, internet and the ever popular (and sometimes misunderstood) social media strategies for small to medium tourism operators to drive bottom line results, generate revenue streams, engage with key target markets and build brand loyalty and viral marketing opportunities.
